"He's got some significant health issues and so does his partner. They both rely on the NHS. He's very worried about climate change. In every respect he ought to be a slam dunk Labour voter. But instead he thinks Boris Johnson is great and voted Tory at the last election. Why"Because he's afraid of change. And the world is changing fast. Suddenly he's being accused of racism for the same jokes he used to tell loudly and unchallenged down the pub (accurately btw, he is racist, although of course he doesn't think so).And that's the essential heart of it. To him, the Tories love Britain and want it to thrive. They will put Europe in its place, will play Rule Britannia, will give him something to be proud of. Labour? Labour will just accelerate Britain's decline into namby pamby wokeism."
"While it is possible to engage with people who believe deeply in false narratives, and sometimes change their minds, that work is most successful on an individual basis, with people who know each other well, experts said.
It’s helpful to understand someone’s fundamental framework for viewing the world, including whom they view as the “good guys” and the “bad guys”, in order to understand what kind of additional information might sway them, Phillips said."
We can't change the minds of millions through personal actions but we can change the narrative and we can make much more use of effective frames such as "for the many" instead of banging on about our good policies. Because most people don't vote for policies they vote with their hearts, not their head.
The left has a lot of work to do. People on the left and right talk disparagingly about 'identity politics' but the truth is, for most people, like @cakeylaura's father, their politics are bound up completely with their identity. It's time we understood that.